New York Islanders Rebrand Project
The New York Islanders have a classic logo that I wanted to rebrand and bring into a modern era styling. I tried to keep the classic elements of the old logo but mix in a more modern feel.
Home Logo Palette
My entire goal with the logo was to keep the classic NY part of the logo but move in a new direction that emphasized a lighthouse and waves into the logo as well.
Home Jersey
I kept the bottom striping true to what the present jerseys have but I wanted to modify the side stripes into a more modern look. Instead of the traditional hockey stripes I change the lines so the white has bigger cuffs. The goal was to create a more edgy design that still keeps many of the old elements but pushes the look into the 21st century.
Away Logo Palette
Away Jersey
Retro Logo
I also created a retro version of my logo that puts the NY back inside the circle and is similar to what they use now. I didn't keep the islanders inside though because I feel it detracts from the purpose of a strong logo.
Retro Jersey
On the retro jersey I kept the cuff's the same as how they are on the modern jersey's I created. I did however change the bottom stripes to the 1970's jersey the Islanders used.